Google Adsense Alternatives
November 21, 2008
Google Adsense is king in the PPC industry. Like Google or not, they pay the best and get the highest click through rate. Unfortunately, if you get banned permanently you will probably wind up having to go elsewhere.
Google Adsense pays very well as their contextual targeting and keyword bidding is unbeatable. However, in order to be paying those rates they also have to have strict terms of service and anti-click fraud measures. Google always favors the advertiser over their publishers. This also explains why with adwords, advertisers seems to be allowed to advertise anything.
I believe if Yahoo ever got their act together, they would be as big or probably bigger then Google Adsense. I think most people like Yahoo as a company better. I don’t know how Google got to where it was, but until Yahoo steps up to the plate, were stuck with Google as the best PPC advertising option.
Yahoo Publisher Network (YPN) has been in beta since 2002, and usually only accepts high quality sites. If you been previously banned from adsense, don’t look at YPN as the answer to your prayers just yet. First they are only open to U.S citizens. As beta, they are also strict on quality and type of traffic your website receives. According to YPN, they continually monitor your site based on:
1. Suspicious click activity.
2. Advertiser conversion rates.
3. Overall quality of leads generated on your site.
If a lot of your clicks are coming from non-u.s traffic it is likely you will be banned in the YPN beta program. But if you been banned from Google Adsense, have a quality professional site, are a U.S citizen, then you have nothing to lose giving YPN a try. There are other PPC networks out there, but really YPN is the only one that can give Google a run for it’s money. Even if you haven’t been banned from Google Adsense, you probably should sign up for YPN (if you are a u.s citizen) as a backup just in case you are banned from Adsense.
If you are outside of the U.S there isn’t much hope for a real adsense alternative at this time. The rest of the networks are very poor earners (usually) in comparison to Adsense.
